SHARE - Lagom
SHARE Pocket – Lagom takes the sprawling, uniquely Swedish philosophy of "Lagom"—the art of "just the right amount"—and distills it into a compact, accessible format. This volume serves as a collaborative exploration of balance, moderation, and sustainability, moving away from the "more is more" culture toward a centered aesthetic. It is a curated experiment in how a single word can trigger a multitude of creative responses, ranging from minimalist graphics to emotive photography. At its core, the book is an invitation to find harmony in the everyday, presented through a lens that is distinctly Northern European yet universally resonant.
The volume reinvents the traditional art book by adopting a functional "Pocket" size (A4), designed specifically for a more intimate engagement. True to the "SHARE" philosophy, every page is perforated, transforming the book into a collection of forty individual prints that can be detached and integrated into the reader's own environment. The narrative moves through various visual languages, exploring what it means to live and create with a sense of "just enough." The project highlights the versatility of Swedish talent, providing a tactile experience on high-quality matte paper that honors the precision of the artwork. By providing the metadata and stories behind each piece, the book encourages the reader to move beyond passive observation and actively participate in the art by giving pages away or framing them. It is an interactive archive that celebrates the quiet power of the "Lagom" lifestyle, offering a refreshing antidote to the clutter of the modern world.
SHARE - Lagom
SHARE Pocket – Lagom takes the sprawling, uniquely Swedish philosophy of "Lagom"—the art of "just the right amount"—and distills it into a compact, accessible format. This volume serves as a collaborative exploration of balance, moderation, and sustainability, moving away from the "more is more" culture toward a centered aesthetic. It is a curated experiment in how a single word can trigger a multitude of creative responses, ranging from minimalist graphics to emotive photography. At its core, the book is an invitation to find harmony in the everyday, presented through a lens that is distinctly Northern European yet universally resonant.
Etienne Viollet’s Joyful Laboratory of Surrealism
Give the subconscious freedom to roam and it can deliver the most delightful absurdities
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